At Smith & Partners LP, we offer sophisticated legal advisory and representation in Sports Law, tailored to meet the needs of athletes, sports federations, clubs, agents, sponsors, broadcasters, event organisers, and regulators. Our understanding of the sports industry, both locally and internationally, allows us to deliver legal solutions that balance performance, business, and compliance.
Our services span contract negotiation and drafting (including player contracts, image rights agreements, sponsorship and endorsement deals), dispute resolution through arbitration or litigation, disciplinary proceedings, anti-doping compliance, transfer regulations, governance advisory, and intellectual property protection within the sports ecosystem.
One of our partners was in the legal team that negotiated a multi-year endorsement and licensing agreement for a top African athlete with an international sports apparel brand — ensuring optimal commercial benefit while preserving personal brand control. We are also currently advising a Nigerian sports federation on reforming its internal governance structure to align with international standards and enhance transparency.
We recently advised a football club in the Nigeria Premier Football League on player acquisition and transfer matters, ensuring full regulatory compliance with the Nigeria Football Federation and FIFA regulations, including issues surrounding solidarity payments and training compensation.
Our team also assisted a digital sports media company with licensing agreements for broadcasting rights across Africa — navigating cross-border copyright issues and contractual negotiations with national sports bodies.
Whether you're an athlete protecting your image rights, a club managing player contracts, or a brand negotiating sponsorships, Smith & Partners LP delivers legal support that ensures compliance, protects interests, and maximises commercial opportunities in the evolving world of sports.
